9286%
Increased Users v.s. Last Year
2 M+
Monthly active users
100K
Daily usage averaged over 7 days
Challenge
Google Vids was a rare 0→1 opportunity within Google: creating a video editor from scratch in a landscape where most users found video creation intimidating, time-consuming, and dependent on production expertise. Beyond solving for usability, the challenge was to define the visual and interaction language of an entirely new product category inside Google Workspace.
As the only visual designer from day one until now, I was responsible for shaping the product’s visual identity, setting the creative vision, and ensuring every detail — down to the last pixel — contributed to a coherent, polished, and forward-looking design system.
Approach
I have been the only visual designer on Google Vids from its inception to today, shaping the product’s visual identity from the very first explorations through its current evolution. Acting as the creative director, I’ve touched every pixel across features, ensuring a coherent, polished, and forward-looking design system.
I partnered closely with UX designers, researchers, and engineers to translate complex workflows into a simple, intuitive, and delightful interface. A key part of my contribution was balancing Google’s Material Design language with the need to push new visual patterns specifically tailored for video. This meant establishing a fresh visual and interaction language that felt both familiar to Google users and distinctive enough to represent a new category of product.
By shaping the creative vision, setting up scalable design systems, and advocating for visual storytelling at every stage, I helped transform ambiguity into a product experience that felt accessible, powerful, and inspiring for novice creators.
Result
The launch of Google Vids marked the debut of a completely new category within Google Workspace — a tool that made video creation as accessible as working in Docs or Slides. From the very beginning, I shaped the product’s visual DNA, guiding its evolution through each stage and ensuring the interface felt coherent, intuitive, and polished.
Internally, the release was recognized as a bold step into the future of workplace storytelling, and in user testing we saw over 90% satisfaction. Participants consistently noted that the product made video creation feel far easier and more approachable than traditional workflows, validating our goal of lowering the barrier to video.
